Essay on Horror Movie Target Audience

This is a website with an essay written Adam Groves, which though appears to be a long rant, raises some good points on today's audience with Horror films, and how they are (or are not) communicated with effectively. This is part of the entire page:

'2003 could almost be termed the year of the horror movie, as there were so many of them. Unfortunately, as I’ve made clear in previous essays, not many of last year’s horror films were Oscar worthy. The big problem with ‘03’s movies, aside from bad acting, writing, etc., was a widespread lack of originality.

The horror genre is by nature a poor man’s art, not unlike what rock and roll is to the music world: a down ‘n dirty art form that works by appealing to peoples’ baser emotions. One doesn’t need a college degree to understand a good horror movie, which at heart seeks to stimulate one of mankind’s core emotions: fear. If other equally disreputable subjects are breached along the way, such as (gasp!) sexuality and violence, all the better. A movie like, say, the 1941 CAT PEOPLE had those things in abundance, which made it quite subversive in its day (thus, pundits who single that film out as an example of “refined,” “tasteful” horror are missing the point).'

http://www.fright.com/edge/annoyingtrends.html