Evaluation Question 4

Evaluation Question 4

View more documents from JacobWolfWGSBMedia.

Construction of the Teaser Trailer

Josh made this document for the construction of the Teaser Trailer on Premiere Pro, as he spent the most time editing the footage out of the three of us.

Constructing the Teaser Trailer

Red Moon pictures Construction

I made this document for the construction of the Red Moon Pictures as I was solely the one who produced this part of the footage for the trailer.

Construction of Red Moon Pictures

Vacancy on VioletHill Poster

Magazine Front Cover

Vacancy on VioletHill Teaser Trailer: Final Cut

Evaluation Question 3

What have you learned from your Audience Feedback?

An essential element towards producing our film teaser trailer was the audience feedback. This aid towards the development of our project was important because it improves the overall quality of our trailer after reflection. This occurred after feedback, and leads on to help us with our other print based products and identify whether our entire package relates to the target audience intended for our promotion pack.

Our audience feedback consisted of two types of responses, being formal and informal. Our formal feedback consisted of everything that was recorded in writing or through technology assisted responses (e.g. comments on our posts through BlogSpot). This includes questionnaires and surveys that we made that received both qualitative and quantitative answers. Some of the comments we got on our rough cut trailer uploaded onto YouTube and blogged also counted towards the formal feedback, which would have been mainly qualitative. Informal feedback was generally anything that wasn’t recorded, and this was received throughout most of our construction, being both our trailer and our print productions. For example, occasionally through stages of our construction, our tutor Mrs.Mcluckie and other students would approach us or we would approach them regarding opinions on the current quality of our work. Upon receiving different opinions we would try to improve our work accordingly, though unfortunately these sorts of responses were not recorded and cannot be accurately quoted.

The earliest form of formal feedback that we received was feedback on the rough cut of our teaser trailer. We did this by giving a formal questionnaire to 10 different people who apply to our range of target audience, being aged 15-24. We intentionally included a mixture of quantitative questions as well as questions that required a qualitative response, to get a well rounded set of feedback that could be both measured and analysed. The quantitative data allowed us to identify what trends there were in terms of reactions to our product, which helps to form statistics. The qualitative data looks more closely at their views on the product, and realise the ways in which they felt it could be improved. We also got to see what expectations were met and which of them were satisfied. This proved very effective as we discovered that the tension levels in our rough cut only amounted to an average of 3.8 out of 10 possible points, 10 being the most tension. We also discovered from our rough cut that most of our audience would not have been interested enough to see the full feature length film after experiencing the trailer, since 75% of our participants rated their interest level as 4 or below. Additionally, by looking at what was written by some of the respondents, we realised why there was such little interest in the product. For example, the response from Jamie Overland demonstrates why it didn’t leave a lasting impression as “the scare at the end was predictable and not scary” and “the music and editing need to be used more effectively to create a tense atmosphere”. This is example of how a person’s personal opinion helped as constructive criticism to improve our work.

Audience Feedback Rough Cut

After collecting all the valuable feedback from our target audience we went on to improve our teaser trailer accordingly. For example, we altered the editing style around the moment of the scare, favouring to a quicker cut when viewers saw the demon to increase the chances of a scare. We also invested money in a copyright free CD which let us create sinister tones for a tenser atmosphere, adhering to the audience’s wishes. These sounds were simply unachievable with our own methods of manufacture, as we didn’t have access to the technology needed to create certain tones. We also re-filmed a couple of shots, one being the demon face where we preferred a close-up instead of a medium shot to create an experience that thrusts the audience more into the scene.

We realised how useful audience feedback was when showing our finished product again to a group of 10 people, all of which in our target audience. Regarding tension levels, there was an average of 8.9 achieved, doubling our first rating. Furthermore, we found that our trailer was an effective advertising tool as only one respondent was indifferent to the product, though this individual horror fan. This session of audience feedback also confirmed to us what our audience expected of a horror film – being thrilled and inquisitive. For instance, one participant, Sam Avery, concluded that after watching the trailer he was ‘uncomfortable and wanting to know the whole story’.

Audience Feedback Final Cut

We also managed to attain a greater connection with our target audience by asking them to fill questionnaires and comment on the magazine cover and poster. We received positive responses on both our poster and our magazine with some people commenting, “the poster looks professional and as a horror fan I’d be interested in the film if it were real” – Jamie Overland. The one negative comment we tend to receive for the magazine is the expression on the face of the father, being described as ‘bland’ and ‘out of place’. However, the most helpful feedback we received one our poster and magazine was most likely all of the informal feedback that occurred through construction. After hearing several opinions and suggesting we could move around text and change certain colours we managed to pull off a well-rounded product.

In conclusion, the importance of audience feedback is paramount, as it allowed to us to meet the requirements our task brief and produce a promotion pack of near professional quality that pealed to the target audience specified at the start of our project.