An important part of producing the magazine is the brand name, as some words can be alot more eye-catching than others, and some words carry a lot more connotation with them, so its important to make sure that we come up with an idea that has ll the right connotations, being cinematography, theatre, films, horrors and exclusivity.
We wanted to think of an name that had the same impact as other popular film magazine brands like Empire magazine and Total Film.
Icon
Ambient
Shutter
Aperture
Motion
Focus
Rushes
Action
Out of those listed above the favourite given from informal audience feedback were Icon, Motion and Focus. Amongst the team we decided that Motion was the best out of the three, as Motion defined the point of cinema and film, where as Icon could be quite ambiguous and for the font we wanted to use (Telegraphico) Focus as a title looks too similar to the production titles of Focus Media. Motion was also around the right number of characters to make a fair spread and size in dimensions across the top of the page of the front cover.
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